Objective:
Strengthen the current relationship between a specific target (university and college students) and Rogers Wireless through brand awareness programs.
Solution:
CSM developed a multi-platform campus program for Rogers Wireless that included campus rep teams, online, print, vehicle and e-mail marketing, and utilized on-campus media across 10 Canadian cities.
Services Used:
- Consulting
- Internet Marketing
- Campus Marketing and Promotions
- Vehicle Marketing
- Frequent Student Nightlife Promotions
- Provincial Campus Events Tour
- Print Media
- Manufacturing Promotional Items
Reach:
Over 500,000 students across Central and Eastern Canada
